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Growth Marketing Readiness
Introduction
What will we talk about in this course? (0:52)
Let's speak the same (marketing) language
Who is your Ideal Customer Profile?
What are leads?
What is a landing page?
What is SEO?
What is SEA?
What is a Value Proposition?
How to calculate CPA?
How to calculate CTR?
What is remarketing or retargeting?
The difference between B2B & B2C
Bounce rate (website & email)
What can marketing automation do for me?
What are leads?
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