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Growth Marketing Mentorship Program - Wave 22
Welcome to GrowForce Academy
What do you need to know before the first lesson?
Week 0: Growth Marketing Readiness
Who is your Ideal Customer Profile?
What are leads?
What is a landing page?
What is SEO?
What is a Value Proposition?
How to calculate CPA?
How to calculate CTR?
What is remarketing or retargeting?
The difference between B2B & B2C
Bounce rate (website & email)
What can marketing automation do for me?
Prepare your website
Introduction (1:49)
Installing Google Tag Manager (2:15)
Setting-up Google Analytics (3:29)
Create and install the Facebook Pixel (4:14)
Send your first events from Google Tag Manager (6:58)
Configure Goals in Google Analytics (2:09)
Configure conversions in Facebook (3:29)
Week 1: Growth Marketing 101
Read this before class
Intro & Growth Mindset
Prerequisites for Growth
Spy & Steal from your competitors
Hacks you can do today
Campaign Showcase
Homework
Feedback + Mentorship Calls
Week 2: Fundamentals for tracking your growth
Read this before class
Recap week 1
Google Analytics 4 and UA (27:42)
Google Tag Manager (20:32)
Hotjar
Where to find your audience?
Homework
Feedback + Mentorship Calls
BONUS: Google Tag Manger & Cookie Consent
Week 03: The Growth Process
Read this before class
Recap week 02
The Growth Process
The Growth Canvasses
How to organise your growth?
Quick recap
How to implement growth in your company?
Homework
Feedback + Mentorship Calls
Week 04: How to capture and convert your leads
Read this before class
Recap week 03
Linkedin Optimization
LinkedIn Algorithm
LinkedIn Tooling
EXTRA: Recording Phantombuster + LinkedIn Social Selling Index (14:51)
Lead magnets
Landing pages
Homework
Feedback + Mentorship Calls
Week 05: How to get your first/next customers
Read this before class
Recap week 4
SEO
SEA
Facebook ads
Marketing Automation
Dashboarding
Homework
Feedback & Mentoring calls
Week 06: Scale your growth
Read this before class
Recap week 5
Cold email
Lemlist
Blueprint, Recap & SHOWCASE 🎉
Feedback & Mentoring calls
What is SEO?
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