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Growth Marketing Mentorship Program - Wave 27
Welcome to Upthrust Academy
What do you need to know before the first lesson?
Week 0: Growth Marketing Readiness
Who is your Ideal Customer Profile?
What are leads?
What is a landing page?
What is SEO?
What is SEA?
What is a Value Proposition?
How to calculate CPA?
How to calculate CTR?
What is remarketing or retargeting?
The difference between B2B & B2C
Bounce rate (website & email)
What can marketing automation do for me?
Prepare your website
Introduction (1:49)
Installing Google Tag Manager (2:15)
Setting-up Google Analytics (3:29)
Create and install the Facebook Pixel (4:14)
Send your first events from Google Tag Manager (6:58)
Configure Goals in Google Analytics (2:09)
Configure conversions in Facebook (3:29)
Week 1: Growth Marketing 101
Read this before class
Intro & Growth Mindset
Prerequisites for Growth
Spy & Steal from your competitors
Hacks you can do today
Campaign Showcase
Homework
Feedback + Mentorship Calls
BONUS: Recording of session 1 (Only this session there will be a recording) (147:49)
Week 2: Fundamentals for tracking your growth
Read this before class
Recap week 1
Google Analytics 4 and UA (27:42)
Google Tag Manager (33:20)
Hotjar
Where to find your audience?
Homework
Feedback + Mentorship Calls
BONUS: Google Tag Manger & Cookie Consent
Recording: Google Analytics 4 (29:07)
Solution: Google Analytics 4 Exercise (42:32)
Week 03: The Growth Process
Read this before class
Recap week 02
The Growth Process
The Growth Canvasses
How to organise your growth?
How to implement growth in your company?
Homework
Feedback + Mentorship Calls
Bonus: Scraping
Week 04: How to get your first/next customers
Read this before class
Recap week 03
SEO
SEA
Facebook ads
Marketing Automation
Dashboarding
Homework
Feedback & Mentoring calls
Week 05: How to capture and convert your leads
Recap week 4
Linkedin Optimization
LinkedIn Algorithm
LinkedIn Tooling
EXTRA: Recording Phantombuster + LinkedIn Social Selling Index (14:51)
Lead magnets
Landing pages
Homework
Feedback + Mentorship Calls
New Lecture
Week 06: Scale your growth
Read this before class
Recap week 5
Cold email
Lemlist
Blueprint, Recap & SHOWCASE 🎉
Feedback & Mentoring calls
BONUS: Google Tag Manger & Cookie Consent
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